Privacy Policy

Thanks for visiting Privacy Policy of website or mobile applications. At Parentlane, we are committed to protecting your privacy, and we believe in being transparent about what information we collect and how we use it. Our Privacy Policy explains how Parentlane collect, use and share information when you register for and use our websites or mobile applications on which a link to this Privacy Policy is made available. We encourage you to keep your mobile applications up to date as we reflect our current data collection, use and sharing practices from time to time

Parentlane is your Personal Companion & Community for Pregnancy, Baby Care & Child Development. Parentlane applications and website is a social platform which brings together key influencers of pregnancy, baby care & child development in a community to guide parents and members of the community with personalized & trusted timely advice, tips during pregnancy and from the day the baby is born till up to 8 years on their overall child development

Parentlane applications have been beautifully designed to keep it simple and personal for you to comfortably engage with children you care, your closest friends and family in mind. It helps you go ahead and build your trusted intimate network to help you guide, engage and enjoy all precious moments during pregnancy, baby care and child development on the Parentlane portal.

This privacy policy is for the Device Support Applications (Parentlane, Parentlane Pregnancy, Parentlane Baby Health and its affiliates) which are managed, developed and served by DISCOVERY INFO LABS PRIVATE LIMITED and governs the privacy of its users who choose to use it.

The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the Device Support Application and the websites/applications owners. Furthermore the way the website and applications processes, stores and protects user data and information will also be detailed within this policy.

This Device Support Applications and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This Device Support Application complies to all national and international laws and requirements for user privacy. We take privacy very seriously and would never disclose your personal information to third parties or use it for bulk mail lists or newsletters.

While using our Device Support Application, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your real name, email id(s), mobile number(s), mailing address, passport number or other government issued id ("Personal Information").

We may also collect information that your browser sends whenever you visit our Site (Log Data).This Log Data may include information such as your computer's Internet Protocol ("IP") address, browser type, browser version, the pages of our Site that you visit, mobile device type and its unique identifier, your geo-location, the time and date of your visit, the time spent on those pages and other statistics.

This information is used only for statistical purposes with the goal of understanding from where in the world you are coming from (also known as "IP geolocation") and to analyze our audience. We may provide this analysis to our potential advertisers and business partners such as content writers, Parent and Baby Health Clinics, Childcare Nutritionists, Maternity Experts, Doctors and related advisors, only after careful scrutiny and their registration on our portal.

Parentlane uses the information we collect about you for the following general purposes:
  • for registration and to manage your account, including to allow your access to and use of our site;
  • to communicate with you in general, including to provide information about Parentlane and
  • to enable us to publish your posts, tips, recipes, activities, pregnancy update, child update or timeline, photos, videos and the content to the Parentlane community;
  • to facilitate your inquiry on Childcare/Pregnancy related issues;
  • to respond to your questions and comments;
  • to measure interest in and improve our products, services, and Website;
  • to notify you about special features and services available from us or our partners that may be of interest to you in accordance with your marketing preferences;
  • to otherwise customize your experience with Parentlane, including customizing the content,
  • to solicit information from you, including through surveys;
  • to resolve disputes or troubleshoot problems;
  • to prevent potentially prohibited or illegal activities; and
  • to enforce our Terms of Use.

Users contacting the Device Support Application and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely.

This Device Support Application and its owners use any information submitted to provide you with further information about the products / services they offer or to assist you in answering any questions or queries you may have submitted. This includes using your details to subscribe you to any email newsletter program the website and application operates but only if this was made clear to you and your express permission was granted when submitting any form to email process. Or whereby you have previously purchased from or enquired about purchasing from the company a product or service that the email newsletter or mobile notifications relates to. This is by no means an entire list of your user rights in regard to receiving email marketing material or mobile notifications. Your details are not passed on to any third parties.

Communication, engagement and actions taken through external social media platforms that this device support application and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and engage upon them with due care and caution in regard to their own privacy and personal details. Neither this device support application nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such by telephone or email.

This device support application may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

In compliance with the Indian Legislation, we inform you that our device support applications (Parentlane, Parentlane Pregnancy, Parentlane Baby Health and its affiliates) will store some information about your preferences on how the website/application looks and operates on your own computer inside a tiny file called a 'cookie'.

A cookie is a small piece of data that a website asks your browser to store on your computer or mobile device. The cookie allows the website to "remember" your actions or preferences over time.

You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

Most browsers support cookies, but users can set their browsers to decline them and can delete them whenever they like.

Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

Enabling cookies from the website is not strictly necessary for the website to work but it will provide you with a better browsing experience. The cookie-related information is not used to identify you personally and the pattern data is fully under our control. These cookies are not used for any purpose other than those described here.

There may also be other types of cookies created after you've visited our website or application.

We use Google Analytics, a popular web analytics service provided by Google, Inc. Google Analytics uses cookies to help us to analyse how users use the site. It counts the number of visitors and tells us things about their behaviour overall - such as the typical length of stay on the site or the average

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google undertakes not to associate your IP address with any other data held by Google.

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. We want you to feel confident about using Parentlane, and we are committed to protecting the information we collect. While no website, application or platform can guarantee security, we have implemented and maintain appropriate physical, administrative, technical, and organizational measures to protect the personal information you provide us against unauthorized or unlawful access, use of disclosure, and against accidental loss, damage, alteration or destruction. For example, only authorized employees are permitted to access personal information, and they only may do so for permitted business functions. In addition, we use encryption when transmitting your personal information between your system and ours, and between our system and those of the parties with whom we share sensitive information, and we employ firewalls and intrusion detection systems to help prevent unauthorized persons from gaining access to your information.

Our applications, website and platform also has public areas such as chat rooms and message boards. Please remember that any information you share in these areas becomes public, so you should be careful about what you disclose. If you post comments about Parentlane on any of our platform, site or application, there's a chance we'll publish them for editorial purposes or in promotional advertising and/or marketing materials.


To keep personally identifiable information that you provide via this site accurate, current, and complete, please contact us as specified below and we will take appropriate steps to update or correct such information in our possession, or to delete your information from our contact list. If we no longer need personally identifiable information for any of the purposes referred to in this policy, we will take reasonable steps to either destroy or de-identify your information. 

This Privacy Policy is effective as of 23rd March, 2016 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If you have any questions about this Privacy Policy, please contact us by